For this metric, the algorithm looks for signs of subjective commentary (e.g., first person pronouns, unnecessary adverbs), as well as the emotional nature of selected words, and sees how prevalent they are for a given length of text. The Factual measures how opinionated an article is using a sophisticated natural language processing algorithm, producing a score we call the Writing Tone. For example, some scored above 80%, while others scored below 50%. Like any news source, scores for articles from The Blaze varied widely. The Blaze has experienced numerous layoffs in the past few years which may be a contributing factor to these scores. These low scores are explained by The Blaze’s tendency to publish articles that lack quality news sources, use less supporting evidence for their claims, and feature authors with low expertise on specific topics. This places The Blaze in the 15th percentile of our dataset. This is below the average of 61.9% for all 240 news sources that we analyzed. Over a dataset of 1,000 articles, The Blaze scored an average Factual Grade of 53.4%. (See our How It Works page to learn more.) For this study, we analyzed 1,000 articles each from 245 major news sources. These metrics combine to produce a single percentage score - what we call a Factual Grade - which indicates the overall quality of an article. The Factual’s news-rating algorithm analyzes more than 10,000 articles a day along four metrics: author expertise, publication history, writing tone, and cited sources and quotes. Note: The Factual’s analysis is specific to online written content and does not include tv, radio, or other media products. Yet, critics would say this is at the cost of true journalism, leading The Factual to ask how biased and factual is The Blaze. However, its most unique feature is the ensemble of online conservative commentators paired with its internet-based network which attracts half-a-million subscribers, making this media business one of the most profitable in today’s conservative media ecosystem. What originally started as an “online-only network” that featured Beck’s TV show has grown into a multimedia entertainment platform that hosts podcasts, radio programs, cable news, and the entertainment streaming service Blaze TV.
Conservative political commentator Glenn Beck launched The Blaze as a commercial alternative to mainstream media outlets in August 2010.
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